23 January 2015

What is the typical Earlsfield personality?

Well, if Cambridge University scientists are to be believed, Earlsfield types are moderately open to experiences, emotionally stable, agreeable, conscientious, fairly satisfied with life and pretty extraverted. Basically, we're really rather nice.

Photo credit Dr. Markus Jokela, University of Helsinki
If you look at the larger London map Earlsfield sits within a zone that tends to cover central and southwest London - interesting how clusters form around London identities. A different pattern emerges around agreeableness and openness to experience, where the divide is much more about whether you're inner or outer London.

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